Jennifer Aston runs Aston+Hayes, an established industry leader in Image and Style Consulting, and the UK’s top training company for Image and Style Consultants.

She is also a driving force behind ASIP the Association of Stylists and Image Professionals, which promotes and supports the UK’s personal styling and image industry.

“Hooray for garmentology.co.uk. This new online shopping website offers discerning women everywhere their own virtual fashion editor and personal stylist. It’s clever, it’s fast, and it works!

Customers will find completing the initial personal consultation quite fascinating and even great fun when done with a friend.

But it’s the results that will leave Garmentology users amazed and impressed. A range of specially-selected garments appear instantly on screen, listed by retailer and sorted by a simple rating system.

Within seconds you are browsing, not through the usual masses of items, but through hand-picked choices that you may actually like and want to buy. This might be science, but intelligent fashion editing at this level feels more like magic.

The Garmentology concept seems certain to elevate online shopping to a new level. Whether the customer is a seasoned online shopper, or a novice, this could so easily become the personal shopping service she can’t live without. So if the future of online shopping is here, the future looks like Garmentology.”